shot by Lorenzo Evans
Cam Litchmore
Building the story and the room it lives in
Publicity and live moments across music, film, and the arts
Publicity and live moments across music, film, and the arts
Cam Litchmore is a Toronto-based freelance publicist and events producer working across music, film, and the arts. He builds the story and the room it lives in: carrying an artist's narrative into the press and the relationships that matter, then staging the live moments where that story becomes something people can stand inside.
His approach favours relevance over reach: culturally fluent, resourceful under real constraints, and rooted in the belief that the scenes doing the boldest work are the ones most worth building for. Whether the project is an album, a film, an exhibition, or a brand, the work is the same: tell the story true, and build the space where it lands.
His publicity campaigns have placed independent artists, among them Thundercat, Flying Lotus, Beatrice Deer, and Girl Ultra, in outlets ranging from CBC to ELLE and La Presse, while his event production spans speaker nights with Angela Davis, film screenings, and cultural programming with the Polaris Music Prize.
Currently accepting new projects with creators and brands across entertainment, fashion, sport, and tech.